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Lawyer’s Marketing Program

In creating relationships with lawyers and having the goal of getting the personal injury referral, there are many marketing programs that work at different levels. In reality, every marketing program works, they just yield different results.

The doctor starts with phone calls and attempts to meet with the lawyer to create the relationship, it then goes to breakfast, lunch or dinner meetings that lead into sporting tickets or theatre tickets. This works. The lawyer always “remembers you” with a personal injury referral. Usually 1 or 2 are referred and then the lawyer forgets you because you are not constantly on their mind. You get frustrated as you put a lot of time, energy and money into the relationship, only to be forgotten.

So, you hire a marketer to do what you don’t have the time to do, and they go through the same exercise and are initially moderately successful. That eventually fails because they have a more difficult time then a doctor getting a meeting with the referring lawyer. For the marketer to be successful, the best scenario is for the marketer to get the appointment for the doctor. In that case, why pay the marketer? In the end, the doctor is doing the marketing.

What does work is to be in front of the lawyer consistently in a professional, yet unobtrusive manner week after week, month after month, etc… The goal is to be on the mind of the referrer when they have a client to refer. They need to be reminded who you are, where you are and what you have to offer on a consistent, repetitive basis.

CMCS Management, Inc. has the solution. We have created a very simple, conservative and ethical approach to accomplishing your goals with the Medical-Legal community; name recognition and positioning you, the doctor, as the expert on personal injury in your community. This program has been a success for 17 years and utilizes an extremely efficient and cost effective marketing medium. This allows the chiropractor to constantly be on the mind of the referring lawyer with a modest marketing budget. In fact, we use the same marketing principles, as “Large Corporate America” (Burger King, McDonald’s, IBM, etc…). Repetition, Repetition, Repetition.

We positioning you as the expert, in a series of educational pieces will also be sent on a monthly basis. The attorney will keep and refer to these, as this is information they need to understand regarding settling or litigating their cases. Your office information will be on these pieces and there will be repetitive name recognition connecting you with “expert information” that they require to prevail.

Every 2 weeks, you will have a presence in their office, professionally done, unobtrusive, yet powerful because you are there. We will create this for you. It’s so easy, it’s almost scary!

We will work with you on obtaining, the marketing lists. This will cost you nothing and once we set you up, we do the work and coordinate the program.

Our service is provided for $199 per month and you may stop this service at any time, for any reason.

In addition, for as long as you are a member of our service, we will give you access to our doctor's consulting site on how to build a huge pesonal injury practice at no additional charge. We also, at no additional charge, list you on our "doctor's referral service" and let the attorneys in your area know that you are the expert in treating the injured. 

If you would like a sample of what we send, please click here. 

If you want to get started immediately and secure an exclusive relationship in your area, please click here

We look forward to being a part of your success!

Respectfully,

Mark Studin DC, FASBE(C), DAAPM

CMCS Management, Inc.